Ad Strategy + Setup
Audience targeting, campaign architecture, and launch execution designed for local purchase intent.
Meta ads & creative for local service businesses Become Bigger.
High-converting social ads.
Luxera Media helps service businesses get more walk-ins, bookings, calls, and online orders through strategy, premium creative, and ads built to convert.
Capabilities
Social ads, creative, and systems that drive sales
We bring craft and media together the way the best studios do, then point it at local purchase intent, not vanity metrics.
Creative Direction
Premium ad concepts, offer positioning, and copywriting that make your brand look established and trusted.
Optimization + Reporting
Retargeting, performance tracking, and reporting focused on growth actions and return on ad spend.
Work
Proof, not moodboards
Representative outcomes from trades, local service, and detailing, structured the same way we report to clients month over month.
Trades & Contractors
142
qualified leads in 90 days
Qualified jobs, not junk leads
$38 CPL, down from $71. Call-to-booking rose to 34% after landing page and call-tracking work.
Full breakdownLocal Service
41%
CPA reduction
Lower cost, stronger intent
Over eight weeks, weekly lead volume held within 5% of baseline. Close rate on booked estimates moved from 22% to 31%.
Full breakdownAuto Detailing
4.2x
blended ROAS
Packages that actually sell
Membership and recurring-detail sign-ups grew 28% month over month after a clearer upsell path in the booking flow.
Full breakdownWhy Luxera
Premium execution, no fluff
- We specialize in local businesses and practical growth plays.
- We optimize for customers, not likes and views.
- We build premium creatives, not generic ad templates.
- We keep communication direct, simple, and fast.
Client journey
How we work together
Discovery call and business audit
Offer and campaign plan approval
Launch, optimize, and report
Scale winning campaigns and systems
The difference
Typical agency vs. Luxera
FocusTypical agencyLuxera
Optimization targetClicks, likes, reachCalls, bookings, jobs
CreativeTemplate packsOffer-led concepts built for your market
CommunicationLayers of account managersDirect, fast, written next steps
ReportingDashboard dumpsWhat won, what died, what we do next
Who it is forAnyone who will signLocal service brands we can actually grow
Programs
Engagements
Fixed-scope programs. Select depth based on internal capacity, revenue targets, and how much of the funnel you want managed externally. Investment is quoted on a strategy call. Paid media is billed directly by the ad platforms.
Starter
Acquisition & pipeline
Managed ads launch with disciplined optimization, built to produce qualified inquiries your team can qualify and convert.
Deliverables
- Account architecture and launch
- Active campaigns optimized toward conversion outcomes
- Creative production: videos & images
- Copywriting and audience targeting strategy
- Lead tracking and baseline measurement
- Monthly optimization cadence and reporting
Recommended when pipeline consistency matters most and sales stays entirely in-house.
Premium
Scale & never miss a lead
Full Starter scope, plus expanded media structures, funnel assets, and an AI assistant that answers, qualifies, and books every lead in seconds, day or night.
Additional deliverables
- Scaled deployment across additional campaign structures
- Performance creative systems (UGC-native formats, reels, hooks)
- Landing page creation or updates tied to your offer
- AI lead responder that texts every new lead within a minute, asks your qualifying questions, and books the appointment
- AI website chat and missed-call text-back, answering 24/7
- Calendar integration so qualified leads arrive as booked appointments
- Weekly optimization and reporting
Recommended when leads arrive faster than your team can answer them. We deliver booked appointments; you close.
Schedule a strategy call to align on scope, timeline, and media budget: contact us.
Thinking
Notes from the studio
Short, practical writing on creative, measurement, and spend. The same ideas we bring to client work.
If the ad looks cheap, the lead will too
Local service buyers decide in a second whether you are the outfit they would let into their home. Creative is not decoration. It is the first close.
CPL is a diagnostic, not the scoreboard
Cheap leads that never book are more expensive than a higher CPL that fills the calendar. Measure the path to a job, not the form fill.
How much should a local service business spend on ads?
Start from the revenue you want, then work backward through close rate, lead volume, and a realistic cost per lead. The calculator on our services page exists for this reason.
FAQ
Straight answers
Launch timing, spend, industries, and what we need from you. If it is not here, ask on the call.
Most accounts launch within 7 to 14 days after the agreement is signed. Before launch, we need your offer details, access to creative assets, and tracking in place. We use the first call to understand your positioning and goals.
No. Your retainer covers strategy, creative, campaign management, and reporting. You pay Meta directly for ad spend. We recommend a starting budget after reviewing your average sale, close rate, service area, and growth goals.
We work with local service businesses such as trades, renovation, auto detailing, property services, landscaping, and home improvement. A good fit has a clear service offer, room to take on new customers, and a team that can respond to incoming leads.
A website is helpful, but you do not need one to begin. Starter campaigns can send people to lead forms, click-to-call, or Messenger. Premium includes landing page work, and a full website is available as the Website Build add-on if your current site makes it hard for prospects to take the next step.
Your programs are fixed scope, with terms set out in a statement of work after the strategy call. We usually plan in 90-day cycles to give campaigns time to test creative, learn, and show what is working.
We need a decision-maker, a clear offer, access to the accounts and assets needed for the work, and someone on your team who can follow up on leads. We manage the advertising and your team handles sales. On Premium, an AI assistant replies to every lead within a minute and books the appointment for you.
Yes. We first review the campaign structure, audiences, creative, and tracking. If the account has useful history, we use it to guide the next plan and keep what is performing well where it makes sense.
Choose Starter if you need managed ads and your team can respond to every lead quickly. Choose Premium if leads come in faster than you can answer them: an AI assistant replies within a minute, qualifies each lead, and books the appointment, and you also get landing pages and scaled creative. Either program can add a Website Build or Get Found (local SEO and GEO). We can recommend a scope after reviewing your goals and internal capacity.
It texts every new lead within a minute, answers chat on your website, and replies when you miss a call. It asks your qualifying questions, such as job type, location, and timeline, then books the appointment on your calendar. It only uses the services, service area, and answers you approve, and it hands the conversation to you when it is unsure. Your team still runs the estimate and closes the job.
Independent growth studio
We were founded as a marketing shop that didn’t like empty marketing. No guiding principle other than this: make work that puts customers in the door, and use the work to say something about the brand.
Most people will never know our name. They will know the businesses we help become bigger.
New business
Don’t be shy. Say hello.
Tell us the revenue you want, the service you sell, and where leads die today. We will come back with a clear plan or an honest no.
About Luxera Media We exist to help local businesses scale with confidence
Luxera Media is an independent growth studio. We help local brands gain traction through strategic advertising, premium creative, and direct execution, with work that ships.
We try to be the kind of place where commercially-minded people can do the best work of their careers. We use that work to put real customers in the door.
Purpose
Help local businesses get more customers through high-converting ads and strong creative strategy.
Mission
Grow businesses through simple, effective advertising that drives sales, without the noise.
Vision
Become the go-to growth studio for local brands that want premium marketing and measurable results.
Brand personality
How we show up
- Modern
- Reliable
- Growth-focused
- Bold
- Results-driven
Brand voice
Clear and direct
Confident, simple, and professional. No fluff. No confusing marketing language. We focus on clarity, action, and outcomes clients can feel in real revenue.
Meta ads management services Advertising managed for measurable growth
Strategy, creative, and optimization on Facebook and Instagram, structured as fixed-scope programs so you always know what is in market, what ships next, and what you own in-house.
Capability depth
Two program tracks
Starter concentrates on acquisition and steady optimization. Premium layers scaling, funnel assets, and an AI assistant that turns leads into booked appointments, not only lead volume. Investment is quoted after a strategy call. Paid media is billed directly by the ad platforms.
Starter
Acquisition & pipeline
Launch-ready Ad architecture, conversion-focused campaigns, creative production, and a recurring optimization cadence. Your team owns conversations once leads arrive.
- Account setup, campaign structure, and placement strategy
- Copy, targeting, and creative (still and motion)
- Lead tracking and baseline measurement
- Monthly optimization and reporting
Premium
Scale & never miss a lead
Everything in Starter, with room to scale spend and creative volume, plus an AI assistant that replies to every lead in seconds, qualifies it, and books the appointment. Your team shows up and closes.
- Additional campaign structures and performance creative systems (UGC-style, reels)
- Landing page creation or updates tied to offer and conversion
- AI assistant: instant text follow-up, website chat, and missed-call text-back
- Calendar integration, weekly optimization, and written reporting
Exact deliverables, meeting cadence, and investment are documented in your statement of work after a strategy call: schedule a conversation.
See what these programs produce in our Meta ads case studies.
Add-ons
Expand when you're ready
Pair either program with a new website or ongoing search visibility. Each add-on is scoped and quoted after your strategy call.
Add-on
Website Build
A fast, conversion-focused website that turns ad clicks and search visitors into booked work. One-time project, scoped to your page count.
- Custom design built around your brand, services, and offers
- Fast load times and a mobile-first layout
- Dedicated pages for each service and service area
- Structured data so Google and AI assistants understand your business
- Contact forms and booking connected to your calendar
- AI chat that answers questions and books visits (active with Premium)
Add-on
Get Found
Monthly SEO and GEO so customers find you on Google, Maps, and AI assistants like ChatGPT. Scoped to the services and areas you cover.
- Google Business Profile setup and ongoing optimization
- Local SEO for every service and city you cover
- GEO: content and business data that help AI assistants recommend you
- Consistent listings across directories and review sites
- Review request and reply management
- Monthly report on where you rank on Google and show up in AI answers
Run the numbers
Model revenue, leads, and spend
Adjust assumptions in real time; nothing is saved. Use the output to frame budget and volume targets before you commit to flight dates.
Interactive
Work backward from the revenue you want
Tweak a few assumptions and watch the funnel math update. This helps you check whether your lead targets and media budget are in the right ballpark.
Part 1: Revenue and deal volume
Implied monthly revenue
$12,500
Annual revenue divided by 12Closed deals per month
13
Part 2: Pipeline and paid media
New leads required each month
130
Rough monthly paid spend at that CPL
$1,950
Simple estimate: monthly leads multiplied by CPL. Fees, creative, and tooling are separate.Want this tied to channel mix, creative, and a real follow-up rhythm? Send us a note and we’ll pressure-test the model with you.
Talk through your numbersIn practice, double-digit close rates from inbound leads often come down to speed and persistence on the phone or inbox. Use a rate that matches your team today, not a best-case blog post.
Meta ads case studies Proof built to showcase wins
Representative outcomes from trades, local service, and auto detailing campaigns, structured the same way we report to clients month over month.
Social proof
How we build trust
- Before and after performance snapshots
- Client testimonials and feedback clips
- Case study breakdown posts
- Portfolio creatives and behind-the-scenes work
Reporting focus
What we measure
- Walk-ins, calls, bookings, and online orders
- Return on ad spend by offer
- Creative winner and loser analysis
- Clear monthly action plan for scaling
See the Meta ads programs behind these numbers, or book a strategy call to talk through yours.
Book a Meta ads strategy call Let’s Build Your Growth System
Tell us about your business goals and current marketing situation. We will map out your best next steps with a straightforward action plan.
Book a call
Schedule a discovery call
Choose a time that works for you. You will receive a calendar invite with meeting details.
Send a message
Write to us
Prefer email first? Share your situation and we will follow up.
What to expect
Sales process
A straightforward sequence from first conversation to signed agreement, with no surprises.
Intro message and discovery call
Identify pain points and growth opportunities
Present offer and handle objections
Send proposal and sign contract